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Or - if you need photo opportunities - you could always invest in an eye-catching gimmick like NESNO's inflatable white elephant.
Gone are the hordes of almost-naked women in leopard-print bikinis, salesmen in Comic-Conesque fancy dress, and other eye-catching gimmicks.
This is a by-product of political immediacy where directly elected politicians want to see eye-catching gimmicks for the electorate.
There were the usual tinkerings with tax bands and some eye-catching gimmicks: incentives for R&D in small firms; computers for teachers; tax-breaks for firms who lend workers bicycles to get to the office.
Another stripe of male reality-show star dumbs down as he tries to sell you on the entertainment value of catching catfish barehanded or hunting gators in the swamp, but these types have nothing to offer once you absorb 10 minutes' worth of their gimmick.
The idea is catching.
And it's catching.
Pudge Rodriguez was catching me.
Or catching serial killers?
Homosexuality is catching.
I love catching him".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com