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After all, pretty pictures catch the mainstream eye.
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Her protest caught the mainstream press by surprise.
Andrew Bird's string arrangements, particularly on Riding, are a revelation; now they're scrubbed up and in their Sunday best, perhaps these lyrically unforgiving songs will catch the ears of more mainstream musicians willing to take a chance.
Why do some causes catch the imagination and sympathy of mainstream society while others are continuously forgotten?
Best known in the field, perhaps, is Lauren Beukes, after her previous novel, The Shining Girls, became mainstream enough to catch the attention of Richard and Judy.
No matter the reason, the Chicago house sound has caught the ears of mainstream pop artists, who are sampling house tracks within their own music.
Such numbers have caught the attention of mainstream capital markets.
And just like them, Minkoff's line caught the eye of mainstream media and consumers.
As with many 'underdog' causes, this crisis was largely ignored until the heartbreaking image of 3-year old Aylan Kurdi swept over social media and finally caught the attention of mainstream society.
Their arrival coincided with the rise of celebrity athletes like Jackie Robinson and Althea Gibson, who also caught the eye of the mainstream white press.
We need to be the safety net that catches the stories that the mainstream media will let slip through the cracks.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com