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The problem is that ministers love to launch initiatives to catch the headlines.
The sale of Golden Syrup to Americans will catch the headlines, but this is no Cadbury.
Of course, the top few places catch the headlines, with Carlos Slim, the Mexican telecom owner, still ahead of Bill Gates.
"I know what I bring to the table every time I come out and pitch, and if there's somebody on our staff that can go out and catch the headlines in front of me, I'm happy.
Auctioning off two season tickets in prime seats to watch the New York Mets baseball team may catch the headlines, but has little impact on the losses incurred by investors.
That last aspect may catch the headlines (from pig's brain to civet cat, sea cucumber to muntjac, scorpion to rabbit heads), but it is her stories of the Chinese she met, whether restaurateur, stall-holder, bright peasant made good at university, or survivor of the cultural revolution, that hold the attention.
Similar(52)
Cultural afternoon Hurry to catch the headline-grabbing show "WestEnd" at the Museum on the Seam (25), 4 Hel Handasa Street (Sun-Thu 10am-5pm, Fri 10am-2pm; mots.org.il), focusing on depictions of power from around the Arab world, Israel, Iran and beyond.
Did you catch the headline last week about Amazon Prime's new same-day service?
But some high-profile examples have caught the headlines.
Two announcements about public sector pay caught the headlines recently.
The recent announcement that Tate Modern is planning a huge expansion has caught the headlines.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com