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As prefight hyperbole goes, no mystery needs unearthing, no catch slogan will oversell the promotion.
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Winnie Wong, co-founder of grassroots group People for Bernie, which coined the catch-slogan "Feel the Bern," said that Kaine "is a wholly predictable, if entirely unimaginable pick" designed to draw in demographics not yet moved by Clinton's message.
No one seemed to know where he was and the phrase "Free Earl" became a heartfelt catch-all slogan.
" Take back control" is Brexit's catch-all slogan, designed to appeal to both social isolationists and blue-water buccaneers.
"She goes down to Westminster and is caught daubing slogans on the House of Commons.
The lesson to those caught blindsided: Slogans are easy.
Include a catch phrase or slogan and attractive symbols to represent your message.
Just as Johnson's career descended into a place beyond satire - being hired by Libyan dictator Muammar Gaddafi as football coach for his son, Al-Saadi Gaddafi (who was subsequently thrown out of Italian club Perugia after one game for failing a dope test of his own); launching a clothing line with the slogan "Catch Me" - so Blatter has frequently taken football into ridicule.
Many of his talking points remain the same, and he articulates them with his trail-tested trove of catch phrases and slogans.
Yet, far too often, the battle for ideas takes a shortcut -- relegating itself to catch phrases, campaign slogans and bumper stickers -- and democracy suffers.
While critics may see these moves as a political attempt to capitalize on a catch phrase, these slogans have a far deeper impact on social change.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com