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"The trick is to catch readers' attention," he advises.
Because they offer clearer stories and subjects, the sequences may catch readers' attention first.
The news headlines - the ones that catch readers' eyes, if not their full attention - are uniformly negative.
Buy from Amazon.comBOOKS on business leadership often fail to catch readers' attention because they sugarcoat incompetence, the single most intriguing characteristic of many successful careers.
Step 1-A: Generalization/Attention catcher The applicant provides descriptions to catch readers' attention or to claim the statement's aim.
Staff writers and columnists toil away daily with a (seemingly) free editorial hand to report on pros and cons alike, the better to press ahead in the scramble with local cable networks and major sports sites like Yahoo! and ESPN to catch readers who are abandoning newspapers.
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But the archetypal story of a monstrous, supernatural creation (cf Bram Stoker's Dracula, Wilde's Dorian Gray and Stevenson's Jekyll & Hyde) instantly caught readers' imaginations.
Because his conservatism is imbued with an angular, self-mocking wit, which very nearly belies the down-home values being expressed, he catches readers up in the joke.
Mr. Rayman broke the story in The Voice, and this book catches readers up on Officer Schoolcraft's saga, though it remains unclear how widespread the practice of manipulating crime statistics was (the Police Department acknowledges that it happened, but largely blames bad apples and says it has instituted tighter controls).
BRUCE WEINSTEIN New York, Aug. 6, 2012 The writer is the author of "Ethical Intelligence" and "Is It Still Cheating if I Don't Get Caught?" Readers React In my 40-plus years living in Washington, I have had the opportunity to know many politicians.
Several quite idiosyncratic works caught readers' attention, such as Greil Marcus's knotty argument in The Shape of Things to Come: Prophecy and the American Voice and playwright David Mamet's polemical The Wicked Son: Anti-Semitism, Self-Hatred, and the Jews.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com