That could mean a bump for die-cast sales.
It has not helped that Earnhardt, the son of the seven-time series champion Dale Earnhardt (the first driver to figure out how lucrative die-cast sales could be), has won only one race in the three years he has driven for the sport's top owner, Rick Hendrick.
The site casts sales as "missions" in which two characters known as Agent Red and Agent White are charged with tracking down wines.
On March 25 alone, the booth sold 560 tickets with the help of the cast's sales work.
Part of the problem is that though Hack dutifully lists every one of her 95 books, often describing their cover, cast list, sales figures, reviews and contractual wrangles, he never stops to describe one in any detail.
Cast album sales were similar to previous Rodgers and Hammerstein hits.
The other effort from Fleishman-Hillard was for the retailer's annual First Cast spring sale, which is centered on fishing merchandise.
To spur sales, cast members will be called to the Minskoff on Monday to shoot a television ad (costing about $300,000), with an eye toward broadcast in early January.
The debut was the cast's largest sales frame since their cover of Katy Perry's "Teenage Dream", which sold 214,000 downloads.
Both executives chose to cast Q2 comp sales as at least an improvement over Q1, when North American comps were -3.0 percent and global comps were -1.4 percent.
The elephant is the slowdown in car sales, and it cast a shadow on the Detroit show that was intensified by General Motors' plans to shutter Oldsmobile.
