So he embarked on the Johnny Cash Project, his first non-linear video made for the post-MTV era.
Through their love, the ghost in the machine comes out and plays this last time …" The Johnny Cash Project's success, he believes, was down to its novelty.
Mr. Koblin was a creative director on "The Johnny Cash Project," a work inviting participants to contribute separate, hand-drawn frames of the music video to Cash's "Ain't No Grave".
The Johnny Cash Project by Chris Milk and Aaron Koblin creates a full-length music video from individual frames submitted online, and allows anyone to vote for their own "final" version, frame by frame.
That's true of his acclaimed Wilderness Downtown interactive music video for Arcade Fire; the crowdsourced animations that made up The Johnny Cash Project; and the collaborative storytelling experiment This Exquisite Forest.
Mr Koblin and Mr Milk crowdsourced for The Johnny Cash Project, which features the song Ain't No Grave.
You can follow Tim Guthrie's Koch Cash project on Tumblr and his "Barf Bag" project on Twitter.
This year, it will feature films inspired by music along with The Johnny Cash Project, a unique crowd-sourced music video project honoring the legacy of Johnny Cash where fans can submit drawings based on archival frames of Cash.
He teamed up with fellow Creator Aaron Koblin to create the Google Maps-powered filmic experience for Arcade Fire's The Wilderness Downtown and a crowd-sourced animated music video for Johnny Cash's "Ain't No Grave" in The Johnny Cash Project.
Along with The Treachery of Sanctuary, other pieces by Milk, including The Johnny Cash Project, a collaboration with Aaron Koblin, and The Wilderness Downtown, his interactive browser-based music video for Arcade Fire, are present in the show, too.
For more recent adventures in crowdsourcing, a trend that's picking up lots of speed, take a look at the Johnny Cash Project, Cassius' "I Love U So" video, and The Vaccines' Instagram video.
