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There are a lot of theoretical use cases for the technology, but for consumers today it's a bit murkier.
Still, it's easy to envision potential use cases for the technology, especially in situations where authoritarian government regimes watch over their citizens' Internet communications far too closely.
But that's only one of the many possible use cases for the technology, which can also support things like sharing files and media between devices, advertising, ticketless transactions and more.
It covers how to determine the capability needs and use cases for the technology solutions and explores the limitations, such that one platform (or even multiple tools) cannot address all requirements.
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Bitcoin was first introduced in 2008, but the Ethereum protocol project has paved the way for a number of new applications and use-cases for the technology.
He also points out that although the most prominent use case of Beacons is pushing discount codes to people as they pass by, there are many more lucrative use-cases for the technology.
It's this commercial potential the startup is hoping to capitalize on with this first batch of funding — describing advertising as its "main target," although it also sees other use-cases for the technology, including in the e-commerce space, for online learning and in the music industry.
USAA, for example, likely sees a use case for the technology in the insurance side of its business.
Combining immersive theater with virtual reality has long felt (at least to me) like the best use case for the technology.
The ideal use case for the technology — and the one which the founders started with — is for enabling users to create videos at concerts and other live events, which take advantage of multiple angles and perspectives.
If you've heard the saying about how some of the best brains in technology are working on better ads, Rosenberg quips, well, "it is a use case" for the technology his company built.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com