The illustration is based on a case study in business-to-business marketing, conducted at a technology-based multinational company of office equipment.
Mr. Whitmore, of Deutsche Bank, said Kodak's history was a perfect case study for business schools.
It's a case study in business survival and reputational repair.
How a company that once defined the smartphone messed up so badly is likely to become a classic case study for business schools around the world.
Yet in a potential case study for business schools, the question is now being asked: Does Mr. Buffett delegate too much?
Under his leadership, Alcoa became a case study at business schools for the proposition that a company's investments in technology can reap large productivity dividends and enhance workplace safety.
"If you think the last six months of HP has looked funky from the outside, all I can say is that from the inside, it was a roller coaster with faulty brakes and a missing wheel... this disaster could be a case study for business schools for years to come".
He engineered a turnaround so spectacular that it became a case study in business schools.
"This is a case study in business," says Stphane Tral, director of the optical networking department at Ryan Hankin Kent, a telecommunications-consulting firm in San Francisco.
