"But if you could define the distribution of drinks in brick shapes as a separate market, then there may not be a reasonable alternative to the ubiquitous Tetra Pak carton shape.
The egg carton shape, with pores situated at selected peaks and valleys, is a possible design for WVDs.
And then came a whole series of non-inflatable objects made from plastic, like Daisy, the pink, milk-carton cover shaped like a cartoon cow's udders.
The cartons, now usually shaped more like a small brick and called Tetra Brik, are ubiquitous in Europe.
The device is being replaced by a tall glass filled with Tropicana and an orange-colored twist cap atop large cartons that is shaped like a halved orange.
The latter was borrowed from an advertising slogan for an obscure 1960s orange juice drink, called Jubbly, which was packaged in a pyramid shaped, waxed paper carton.
It has about 75 items, most under $25, including a candleholder shaped like a Chinese takeout carton and an outdoor grill that doubles as a planter.
One aspect of the new Tropicana packaging is being salvaged: plastic caps for the cartons, also designed by Arnell, that are shaped and colored like oranges.
The isopentane-impregnated pellets may also be heated under pressure and extruded, in which case a continuous sheet of foamed polystyrene is obtained that can be shaped into packaging, dishes, or egg cartons while it is still warm.
The box has compartments shaped to hold eggs, like a traditional egg carton, but adds compartments intended to hold other ingredients.
It was here that the now-iconic carton-shaped milk jugs which grace the kitchens of designaholics everywhere were conceived.
