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But each network has lived with the N.F.L.'s decision in 1998 to cut one preseason game; carried programming and promotional advertising the league wanted; and helped pay to wire new stadiums for broadcasting.
Until January, the network carried programming created by the Mexican TV giant Televisa, which limited options for brand integration since the shows were already filmed before being distributed through Univision.
In those days, television stations were free to "cherry-pick" which programs they would air, and many stations affiliated with multiple networks, depending mainly on the number of commercial television stations available in a market at a given time (markets where only one commercial station was available carried programming from all four major networks).
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Called "America: A Tribute to Heroes," the telecast was the most widely carried program ever shown, available on more than 30 national networks.
Personalities -- stars -- would carry programming when news could not.
The station also carries programming like old movies and wrestling.
Local stations have deals to carry programming that they don't want to go back on".
(The larger Hispanic broadcast network, Univision, part of Univision Communications, carries programming produced by the Mexican TV giant Televisa).
Getting Loaded A San Francisco radio station will begin to carry programming created by listeners using podcasting technology on May 16.
Most of the growth, as usual, came from ESPN, driven by higher payments from cable providers for the right to carry programming from the sports behemoth.
Finally, K290BJ carries programming from KZWB 97.9 FM.
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