Walking in among the stars who lined the red carpet, Harvey Weinstein, a founder of the Weinstein Company, said a bit of glamour was needed to help "overcome the malaise" that hung over matters more real.
"Tera is almost like a really stylish carpet," says Lunar co-founder Roman Gebhard (Wired).
While the cast was made up mostly of iPhone users, they were joined on the red carpet by two tech founders who preferred Android devices.
One of those advertisers was James G. Smith, owner and founder of Dalworth Carpet Cleaning in Euless, a suburb of Dallas.
He was the founder of Saxony Carpet Co., a lifelong member of Hillcrest Jewish Center, the Friars Club and a DGC of the Pythians, and was active in many other charitable organizations.
Malene Barnett, the founder of Malene B. Carpets, which specializes in making handcrafted carpets, is a 2012 graduate of 10,000 Small Businesses.
On Monday Ms. Firth, as creative director of Eco-Age and the founder of the Green Carpet Challenge, will unveil an exclusive capsule collection of ethically registered outfits from five British designers: Christopher Bailey of Burberry, Victoria Beckham, Erdem Moralioglu, Christopher Kane and Roland Mouret.
The creative director of Eco Age and founder of the Green Carpet Challenge had some stats to start off: the fashion industry is worth $2.5tn and employs 60 million people worldwide.
Designers are increasingly willing to lend Ms. Swift red-carpet gowns, said Alana Varel, a founder of Starworks Group, a company that pairs celebrities with clients like Miu Miu, Prada and Bulgari, including Kirsten Dunst, Rachel Weisz and Julianne Moore for the jeweler.
In October, I wrote that Barry Minkow, the founder of ZZZZ Best, a carpet-cleaning company, who served seven and a half years in prison for defrauding investors, still owed millions to the victims of his crimes.
