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They are also carefully geared toward their audience — the new media shop might team up with WebMD, a health Web site, to promote an online chat with Kathleen Sebelius, the health and human services secretary.
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Their formula for success: The right size store for the community (2,700 square feet), a good location (patronized by residents and summer visitors), dedicated employees (the new store kept the long-serving Waldenbooks staff), and a carefully chosen mix of titles, geared toward customers' interests and employee picks.
The carefully managed, market-friendly optics at Carmel Place aren't geared only toward relatively well-off renters, though.
An online Frankenstein's monster, geared to the needs of an insecure, excitable teen-age girl, Josh's components were carefully chosen to exploit Megan's vulnerabilities.
The legislation, geared to help low-income students, seeks to reward good schools and penalize failing ones by carefully tracking improvement among students.
Sergio's worried expression and carefully assembled swimming gear are winning (he has some of the appeal of Ian Falconer's Olivia).
Then they carefully organized their gear for the day — mixing chemicals to create a gel coating to treat the blades, assembling snacks and suiting up in helmets and ropes.
For this reason, it is necessary to determine the working conditions of internal gears carefully.
Take inventory and hang on carefully to your gear: If you drop a glove while backpacking or hiking, it's usually no biggie.
Shift gears carefully and according to the desired speed.
But Mr. Obama, who will be gearing up for re-election, will have to carefully calibrate his Afghanistan policy; he will want, by 2012, to tell voters that his troop increases have worked.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com