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Forbes: You recently wrote a story about the health care winners and how they're hard to find.
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Another inspiring business is Bluebird Care, winner of this year's BFA HSBC Gold Franchisor of the Year award.
We've sought out the best drugstore makeup products, the best drugstore skin-care winners, and the best drugstore anti-agers.
(And for those who care, the winners of those events were the Philadelphia Phillies and Leanne Marshall).
Few really care about winners and losers on the field, as the real contest involves the advertisers and their creations.
One advantage of this approach is its recognition that, in the world of health care policy, "winners" and "losers" are fluid categories.
A similar picture emerges in veterinary care, where the winners include Merial, a unit of Sanofi-Aventis, and Germany's Bayer.
Winners care about themselves.
That dichotomy illustrates an important element in the yuck factor: When it comes to controversial technologies, skeptics care about economic winners and losers, particularly when the risk benefit ratio seems vague and uncertain.
Make a name you care about a winner this year.
The organisers don't really care whether the winner is the one who gets the cars out there.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com