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It probably has little relationship to what will happen in their data center, but they do care about focusing on business problems and solutions, and they are very likely looking for vendors who can solve their problems, not simply check a box on the technology update cycle that everyone is doing at about the same time.
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"We never emphasized that our new phones were 3G, which is a technical thing most customers don't care about; instead we focused on new services like personal GPS and the ability to take and send videoclips using our phones," says Yoshitaka Ishida, head of KDDI's p.r. department.
As for the fit, Tooshie's designer, Natascha Sayn Wittgenstein, took care of that: "It's not about focusing on shapes -- cover this, reveal that -- but keeping it elegant with these small pieces of fabric," she said.
As for the fit, Tooshie's designer Natascha Sayn Wittgenstein took care of that: "It's not about focusing on shapes — cover this, reveal that — but keeping it elegant with these small pieces of fabric," she says.
With 60dB, a product from his startup Tiny Garage Labs, the goal is to offer listeners the sorts of stories you care about, but with a bigger focus on short-form content.
(For example, if I am afraid of the approaching hailstorm, I thereby evaluate it as dangerous, and what explains this evaluation is the way that hailstorm bears on my vegetable garden, which I care about; my garden, therefore, is the focus of my fear).
That counterintuitive answer begs a provocative follow-up question: If the shareholders were all you cared about, would focusing on increasing shareholder value be the best way to make sure they benefited?
During the last few years there have been a lot of press reports about home care services, focusing on the lack of time, including "Stopwatch care" [ 6– 8], "Tough priorities in home care services" [ 9], and "6 minutes for dinner help" [ 10].
However, this requires a paradigm shift in the way we think about medical care: instead of focusing on the acute needs of individual patients, the Chronic Care Model calls for a thoughtful, organized, proactive approach to improving the healthcare of a patient population [ 6].
I've had the most amazing professors in the world, ones who truly care about and are focused on their students.
"Those who care about kids must focus on secular authorities, not church figures, however popular they may be".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com