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That it took off in a larger way than I ever could have expected shows on some level that people care about change, and that makes me glad.
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What market participants and corporate executives care about are changes in employment, which reflect changes in business conditions.
Judith Tyne, director of the Center for Entrepreneurship at Hofstra University, said, "People in midlife and later start businesses around what they care about, and what we care about changes as we get older".
A classic paper written in 1973 by two American economists, Armen Alchian and Benjamin Klein, argued that people care about changes in the prices not only of the goods and services they consume today, but also of what they use tomorrow.
Early stage startup Notivo, launching today at TechCrunch Disrupt, is a mobile search assistant that helps you track events and receive notifications when information you care about changes or is updated.
Nor is the opposite possible - to only work on change inside without caring about change outside.
People care about climate change, he notes, but it can be tough motivating them to make big changes.
A tremendous loss of biodiversity will also take place with changing climates, giving us yet one more reason to care about climate change.
How Can We Make People Care About Climate Change?
The countries of the world care about climate change.
Environmental activists and scientists often ask how they can get Americans to care about climate change.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com