We recently released a prescription savings club card targeted for the uninsured and underinsured with complete discounts on over 5,000 prescriptions with 400 generics at $1 a week.
Finally, Wal-Mart Stores will debut a prepaid Visa card targeted to customers who don't have bank accounts, according to an online report in the Financial Times.
The card, targeted to "Starbucks enthusiasts," the top 20% of customers who visit an average of 18 times a month, puts 1% of every Visa purchase onto the customer's Starbucks card, a stored-value feature that lets latte-lovers pay for their java without even signing a receipt.
SOME issuers of credit cards are "quietly collecting hundreds of millions of dollars in profits selling nearly worthless, predatory credit cards targeting vulnerable consumers, including those with bad credit," according to a report published this week by the National Consumer Law Center (consumerlaw.org).org
Over six months later, Archie's, India's largest greeting card company, gave the lesbian, gay, bisexual and transgender (LGBT) community another cause for celebration by selling cards targeted for the community in 500 stores across New Delhi and major Indian cities to celebrate Valentine's Day.
And other banks too are eyeing credit-card targets too.In this section Looking for trouble Follow the money Prosecutors probe plaintiffs Clearly unhealthy Slow progress Bank of America's big buy Beware the bubbles Correction: hedge funds ReprintsFor the credit-card operators as well, merging with a bank makes sense.
Decide whether you will be sending religious or secular greeting cards Check out a variety of online sites that offer cards targeted towards business senders.
Typically, this happens when your credit score falls within the credit range the card targets.
One exit lane at each station accepts credit card payments through a reader next to the existing SmarTrip card target.
"If a card is targeting your market, this kind of alliance can really pay off," says Turrell.
