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Lenders are also joining the prepaid card market.
The credit card market in the US is complex (pdf).
Evidence from the Credit Card Market". American Economic Journal Economic Policyy, 9 (1): 277-307.
Lenders have been clamoring to grab a bigger piece of the booming prepaid card market.
While the paper card market is declining, at American Greetings it is still five times as large as the e-card market.
This general theme is demonstrated through a detailed case study of the credit card market.
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Both have big shares of the credit-card market.
Between them, Visa (50%) and MasterCard (25%) have three-quarters of America's credit-card market.
Consumers face an interest- rate lottery in the ongoing tightening up of the credit-card market.
"The credit-card market in effect has three tiers," explains David Black, a banking expert at the analysts Defaqto.
Now that America's housing market is ailing, predators have their sights on the country's credit-card market.
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