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Intel Capital is looking to invest $100 million in "connected car tech".
Even Apple is thought to be working on some sort of self-driving car tech.
But so far car tech has been a disappointment and appears to have done little to attract younger buyers.
The Internet company Leshi Internet Information & Technology (better known as Letv) has a driverless car tech unit, and the Chinese carmaker Great Wall Motors has opened a research center in Silicon Valley.
In any case, this week's show looked and felt pretty much the same as always: hundreds of big flat-screen TVs, glass display cases gleaming with shiny cellphones and a whole building filled with car tech.
Autoblog and CNet Car Tech, in particular, provide a strong overview of industry news and technology news, respectively.
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At the same time, you must get your car "teched".
Let's agree that the current state of in-car tech is not awesome.
Cars, tech, watches and the like are seen as boys' toys and the sector's marketing strategies are organised accordingly.
On display was tomorrow's in-car tech as well as autonomous driving technology.
Though just a concept, the Airflow 2L demonstrates that green-car tech still has plenty of room to grow.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com