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Nonluxury brands are also having to deal with rising inventories, car executives and dealers say.
He said he would compile his own statistics, meet with car executives and use the bully pulpit.
Few yet believe it will happen: car executives come and go and running a championship is not their métier.
The turmoil in the carmaking industry made financing prohibitively expensive from international banks, according to car executives in Thailand.
Such tactics are not likely to abate through the end of this year, car executives said.
Car executives are trying to draw attention to their cars, hoping to shift buyers from thinking so much about incentives.
Similar(16)
On this evening, while a smartly dressed crowd mingled around the cars, auto executives and industry celebrities were in short supply.
"In the end", says one senior foreign car executive, "it will come down to politics.
In 1999 Mr Piëch was hailed as the "car executive of the century".
But right now Sergio Marchionne is without question the most talked-about car executive in the world.
But one car executive, who wished to remain anonymous, said the shooting was depressing the mood at Detroit.
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