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A merger and a big-time car account however, could make all that go away.
This becomes the first American car account for a Dentsu agency.
Correction: May 6, 2013 An earlier version of this post referred incorrectly to the car account the ad agencies were vying for on "Mad Men" on Sunday.
Springer & Jacoby, which was chosen to handle Micro's Smart car account in Germany in June, also handles the German account for Mercedes-Benz, also owned by DaimlerChrysler.
To lose one car account may be regarded as misfortune, to lose two, well, it would start to look like carelessness.
Though Pete Campbell Vincent Kartheiserr) brings good tidings from Jaguar — it needs a a new agency, and Sterling Cooper Draper Pryce is in the running for its first car account — his colleagues are leery (one calls the automobiles lemons).
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The battery in a Nissan Leaf, the world's bestselling electric car, accounts for half the selling price.
Overnight visitors traveling by car accounted for the biggest decline from January through November, at 6.7percentt less than a similar period in 2004.
"Car accounts have this sort of allure, this special place in advertising," said Alex Bogusky, partner, vice chairman and creative director at Crispin Porter.
While the two-seat sports car accounts for a small fraction of Chevy's total sales, it is a vital element of the brand's image — and, in fact, its longest-running passenger-car nameplate.
The car accounts for the bulk of Tesla's revenue to date, with additional revenue from sales of zero-emission vehicle credits, battery packs and chargers as well as development services.
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