A slew of apps like State and Amen have ended up the dumpster or with very little traffic after trying to capture "opinion sharing".
This participatory workshop-based research aimed to capture opinions from a group of experts on a set of questions specifically related to the task of receiving messages using a hypothetical communication device.
The questions were designed to capture opinions regarding the content of the message, the best modality (e.g. visual, audio) to receive the message and participants' feelings about receiving the message.
This sampling frame was intended to capture opinions across a range of social circumstances, ages and gender.
If studies presented a topical but fictive sample quotation alongside the resultant paraphrase, then readers could more easily evaluate the credibility of the results by assessing how meaningfully authors can capture opinions in paraphrase.
Semi-structured questionnaires were used to assess whether key elements of the PCT approach were being implemented, to evaluate supporters' knowledge, to capture opinions on factors contributing to treatment completion, and to assess how treatment completion was measured.
Among the things it does well - capturing opinions and attitudes.
This presents a valuable use case for brands interested in capturing public opinion related to products or physical locations.
Finally, the focus groups had a small number of participants potentially not capturing the opinion of the wider cancer community.
It is also clear that any approach to VA data must involve some degree of capturing expert opinion, alongside the use of established information (32).
