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"It has to be something that makes people laugh or captures their imagination".
"When the members read through the agreement, they're not excited at first because it's about the usual things," Mr. Fishman said, "but when they read about the computer training, that captures their imagination".
"This is going to be about finding new voices, and seeing what really works with the audience, what captures their imagination … It's not something we could do all the time, but we want to make sure we're not missing out on new talent".
Similar(57)
"Whiteread seemed to capture their imagination," said Mr Houghton.
"No one knows how she did it, but she captured their imagination".
The growing despair at the ineffectiveness of the peace process has reanimated their disparate parts and captured their imagination.
These are very young children after all – capture their imagination and you can start a habit for life.
People may feel removed from politics, he argues, but brands are still capable of capturing their imagination.
"It's just one of many ways that we try and engage our guests and capture their imagination," Evans said.
She believes that to get more girls interested in engineering, it needs to capture their imagination from a young age.
"What captured their imagination is that she is a real fighter," said Yigal Carmon, who heads the institute.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com