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Just a few years ago, they were entertaining campus friends with their broad taste in music, and since then they've signed a major-label deal, released an album of trippy and utterly charming electro-pop, "Oracular Spectacular," and captured the media spotlight.
The Slumdog sweethearts captured the media's imagination and adoration as they trod the world's red carpets together.
The image of two Sikh lawyers in tailored suits and crisply starched white turbans captured the media's imagination at the time.
The story of the attack and a 13-year-old girl's crushed dream of pro surfing captured the media's attention on a rubbernecking level.
View Photo Gallery: The Salahis have captured the media's attention ever since the couple crashed a White House state dinner back in November 2009.
He joined a race already crowded with four Democrats and one other Republican, Michael R. Bloomberg, the billionaire political novice who has captured the media's spotlight precisely because he is an untested, self-financed candidate in a sea of familiar faces.
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The one planned debate to capture the media's imagination was on pornography.
"The degree to which laboratory studies faithfully capture the media experience is also debatable," writes Ferguson.
This has, he argues, enabled others to speak for the industry, to capture the media agenda, and to spread alarm.
She is a very good player, she just hasn't reached the elite yet -- in the meantime, she has proven more expert than most presidential candidates at capturing the media and the public.
Communicating disasters has become a moral minefield and I keep wondering: how can we communicators balance the truth with finding the "right angle" to capture the media's attention and spur the public to action?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com