capture the momentum

USAGE SUMMARY

"capture the momentum" is correct and usable in written English.
It is often used in a figurative sense to refer to capitalizing on a certain feeling or situation, such as taking advantage of a growing trend or making the most out of a particular opportunity. For example: "Let's capture the momentum of the holiday season and launch our new product now."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

8 human-written examples

"The momentum was there, and we wanted to capture the momentum for the paperback," he said.

The New York Times - Books

"We really wanted to capture the momentum leading up to Telemundo's coverage of the World Cup by creating a highly social, super accessible game that can be enjoyed by sports fans anywhere," said Kyle Smith, CEO, TreasureHunt.

TechCrunch

If something is working there is pressure to build on it and capture the momentum.

Huffington Post

Companies should capture the momentum from the G7 Summit and continue to push for government action in support of corporate respect for human rights.

Huffington Post

The piece references abstract expressionism and there's a Klimtian quality to some of the textures, while the constantly morphing shapes capture the momentum of the every-changing news cycle.

Vice

"We are averaging 4-5 signuperper week on our website and are having events like new member breakfasts in an attempt to capture the momentum and find a place for these new folks to help out".

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

49 human-written examples

He's very good at capturing the momentum".

The New York Times

For us, this last year has been about capturing the momentum the Paralympics put in motion".

Independent

Bill Keller's May 20 column, "How to Legalize Pot," captures the momentum and energy growing around the country to change out-of-date drug laws.

The New York Times

The Rockies lead the wild-card race by three and a half games over the Giants, capturing the momentum in a dramatic win at San Francisco on Wednesday night.

The New York Times

We're reflecting the views of a lot of people now and I think that we're really capturing the momentum".

The Guardian

Expert writing Tips

Best practice

When writing about trends, use "capture the momentum" to convey the urgency and importance of acting swiftly to capitalize on a fleeting opportunity.

Common error

Avoid using "capture the momentum" when there isn't an active, ongoing trend. "Momentum" implies movement and building energy, so ensure the context reflects a dynamic situation, not a static one.

Linguistic Context

The phrase "capture the momentum" functions as a verb phrase, typically used to describe the act of taking advantage of a favorable situation or trend. As seen in Ludwig, it is frequently used in contexts where seizing an opportunity is crucial.

Expression frequency: Uncommon

Frequent in

News & Media

70%

Formal & Business

15%

Science

15%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "capture the momentum" is a verb phrase used to describe taking advantage of a situation or trend. Ludwig AI confirms its grammatical correctness and its applicability in various contexts, most notably in news, media, and business. While alternatives such as "seize the opportunity" and "capitalize on the trend" exist, "capture the momentum" specifically emphasizes the dynamic nature of the opportunity. It is important to ensure the context involves a building energy or trend rather than a static situation. It's register is generally considered to be neutral to professional depending on context. Using "capture the momentum" effectively involves recognizing and acting swiftly on emerging opportunities.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

seize the opportunity

Focuses on taking advantage of a specific chance.

take advantage of the situation

Highlights using the current state to achieve one's goal.

capitalize on the trend

Highlights leveraging a current trend for benefit.

build on the gains

Focuses on extending existing progress.

harness the energy

Emphasizes directing available power towards a goal.

extend the lead

Emphasizes increasing the existing advantage.

leverage the upswing

Suggests using a positive change to gain advantage.

exploit the advantage

Implies using an existing advantage to achieve a specific outcome.

ride the wave

Indicates following a popular movement or trend.

milk the situation

Suggests getting as much benefit as possible from the present circumstances.

FAQs

How can I use "capture the momentum" in a sentence?

You can use "capture the momentum" to describe taking advantage of a favorable situation or trend, as in "The company aimed to capture the momentum of the product launch with an aggressive marketing campaign".

What can I say instead of "capture the momentum"?

You can use alternatives like "seize the opportunity", "capitalize on the trend", or "harness the energy" depending on the context.

Is it appropriate to use "capture the momentum" in formal writing?

Yes, "capture the momentum" is appropriate for formal writing, particularly in business and news contexts, where it conveys the strategic importance of leveraging opportunities.

What's the difference between "capture the momentum" and "gain momentum"?

"Capture the momentum" refers to taking advantage of an existing trend or force, while "gain momentum" describes the process of building up speed or support. They have opposite meanings, so be careful in choosing the right word.