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Sides's "Blood and Thunder" will surely capture readers, and it ought to.
You need to capture readers who might not be that interested in the game.
The head of the industry trade body warned that simply "turning a book into a PDF" was not innovative enough to capture readers' imaginations and sales.
As the book world moves from "a browse-and-display model to one of online search and recommendation", publishers must adapt to capture readers attention.
Another was his willingness to try to capture readers one at a time through blogging, Twitter posts and personalized e-mail, an approach that was effective but labor-intensive.
During the Polis seminar last week on whether the media can do development, Julius Mucunguzi spoke of the increasing realisation by journalists in Uganda that they can report on "the unsexy" issues and still capture readers' attention.
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News sites can no longer capture reader's attention with 20percentt news, and 80percentt suck.
One article particularly captured readers' imaginations last week.
But which have been the stories that most captured readers' imaginations?
That said, it's easy to see why Wool captured readers so quickly.
These efforts have yielded little in return, and devices like the Amazon Kindle, Barnes & Noble Nook and Apple iPad have captured readers' attention.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com