It was a Pepsi driven, user-submitted video 'letter' that captured passions of voters, and connected the Pepsi "refresh everything" campaign to the changing political climate.
"So rather than representing two different Latin cultures, this stylized ad is trying to capture the passion people have for this product," she adds, and "flamenco dancing is certainly one expression of passion".
In an e-mail exchange last week, however, Mr. Avrich said he intended not a "hatchet job" but a balanced portrait that would capture the "passion, character and old Hollywood style" that the Weinstein brothers have brought to their film ventures.
Soccer play-by-play announcers on English-language networks in the United States -- mostly on ABC or ESPN -- rarely capture the passion and exuberance that their Spanish-language colleagues bring to events like the World Cup and Olympics.
SCORECARD The advertisement seems to capture the passion surrounding the issue, and Mr. Giuliani, whose own history on the topic is well known, tries to strike a measure of balance by showing images of both the tools that would be used to crack down on illegal immigration as well as photos of immigrants becoming citizens.
That's a shame, because Junger, whose book focuses on the loss of the fishing vessel Andrea Gail and includes vivid writing about meteorology, long-line fishing and Coast Guard heroics, missed a grand opportunity to capture the passion of a long-distance sailor.
"In the prize we capture the passion and engagement of our booksellers as they champion emerging children's authors and illustrators".
Now, more than ever, nonprofit organizations need to capture that passion to initiate change.
What sets each apart is a willingness to embrace meaningful audience participation in the transmedia projects that capture their passion.
