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How can you use them to capture markets?
Challengers had to create distribution and sales organizations to capture markets where first movers were already established.
The race had been on for years before Microsoft showed up with a competitive product, and that meant the rival ecosystems had plenty of time to capture markets.
Today it's really about globalization, not about outsourcing; it's how do I capture markets faster than the competition?" Even small businesses, which tend to depend on cheaper labor to remain viable, are seeing the wisdom in Immelt's argument.
And though some bits of the economy (and in some countries most bits) may be doing dreadfully badly, the crisis is also a chance to hire newly available workers, find cheap premises and capture markets abandoned by others.
It takes a lot of confidence to believe that you can go out and master a technology, stay ahead of everybody else in the world, capture markets based on that technology, obtain broad patent coverage, and then end up with a strong gross profit margin in a protected business.
Similar(52)
Capture market share.
"There was significant opportunity to capture market share".
I'm predicting a bloodbath, as the liquor-control board tries to capture market share.
Other types of study try to capture marketing's effects on whole societies.
"You have to be able to capture market sentiment," he said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com