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Competitors were stamped out one by one (see Lotus, Word Perfect, Netscape, Real Networks) along Microsoft's journey to capture eyeballs and entire software budgets.
Nalawadi (who was previously a product manager at Google) told me that just as a social media marketer at a company like Oreo can capture eyeballs and headlines by jumping on breaking news, mobile marketers bring users back to their apps by staying topical.
Consider, for instance, the latest high-profile paper about butter, predictably precipitating the latest spate of headlines insinuating either whatever editors think will capture eyeballs (so-called "click bait"), or the preconceived preference of the writer.
The saddest part of the new Person to Person on CBS is that it exploits the visage of a credible journalist to try to capture eyeballs to the screen, a screen already permeated with so many trivial details about people whose lives are already above and beyond those 1 percenters we've been hearing about lately.
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It isn't about capturing eyeballs, it's about fingertips clicking on the buy button.
AltaVista's plan to capture more eyeballs relies heavily on a format of live news, sports scores and stock quots, as well as searches by multiple means (image, audio, video, news, web, discussion groups, shopping and categories).
Google has allowed users to view location based news by entering their zip codes on the web since 2008, but today's leap into mobile local-based news is significant; The battle to capture smartphone eyeballs has only just begun.
Through apps, users now have the ability to create rich content that is shareable and discoverable within social communities across screens, and that's what's capturing consumer eyeballs.
As smartphones and tablets capture ever more eyeballs, digital-ad firms such as AdMob, for which Google paid $750m in 2010, are hot.
And that is why, on July 12th, America's Department of Commerce will hold a public meeting in Washington, DC, to discuss this and other aspects of mobile privacy.As smartphones and tablets capture ever more eyeballs, digital-ad firms such as AdMob, for which Google paid $750m in 2010, are hot.
The race to capture all those eyeballs and dollars is creating a lot of stir and some odd-looking young companies commonly known as "vertical portals".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com