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The need to capitalise on something special was demonstrated again approaching half-time when Calum Chambers headed over from another excellent cross from Ward-Prowse, and when Chuba Akpom lost possession with a heavy touch after Dominic Iorfa had created space.
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What Philo has been doing is capitalising on something that genuine sneakerheads have known for decades: that the right trainers tap into a sense of nostalgia, such as teenage memories of Run DMC in Adidas Superstars or Damon Albarn in Adidas Gazelles, that makes them perennially cool.
The subtle change capitalised on something called "social proof" – a principle that says we look to others to inform our own decisions – and led to an increase in sales.
But how much can someone really love mango?! Clearly these clever girls had capitalised on something.
Lao: I think [there was this] alternative way of thinking from the late-90s made the kids think that if you are an artist, earning money is bad and it's wrong, because you're capitalising on something that should be for free.
These brainwaves are associated with relaxation, but also suggestibility – something advertisers look to capitalise on by making your receptive brain associate their brands with positive emotions.
With the awards season finally climaxing at Sunday's Oscars, No looks well placed to capitalise on audiences looking for something fresh.
Le Pen intends to capitalise on being the "anti-establishment" candidate – something Fillon, a former prime minister, can hardly claim for himself.
It's not something Barcelona have been guilty of since Guardiola took over in 2008, but missing chances is something Chelsea can capitalise on if they themselves are a little bit more clinical.
"As I've gotten older, I've appreciated the dynamics and realised this attention and teenage infatuation is not ever something you can capitalise on – not that that has ever happened; I am insanely paranoid about accidentally ending up in a relationship with a fan.
This one's trying to capitalise on a meme, so it's trying to link back to something that's happening out there in the real world by replicating the "Damn, Daniel" video.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com