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First of all, the code requires advertisers to hold proof for "claims that are capable of objective substantiation".
In that case, the ASA dodged investigating if the advert broke the advertising code by claiming the expression was "not capable of objective substantiation".
More than 150 people have lodged official complaints about the atheist ads, but the Advertising Standards Authority ruled that they did not constitute false advertising because they expressed an opinion and "were not capable of objective substantiation".
"The ASA council concluded that the ad was an expression of the advertiser's opinion and that the claims in it were not capable of objective substantiation," said the ASA.
It added: "We reminded BT to ensure they held robust documentary evidence to prove all claims capable of objective substantiation". BT said it was "disappointed" by the ASA's adjudication and said there was "certainly no intention to mislead".
This quality greatly impressed Adorno, who wrote, "It lies beyond the bounds of the imagination that a gentle and sensitive person could maintain his self-awareness spiritually and remain capable of objective thought in this organized Hell, the blatant purpose of which, even more than physical destruction, was the destruction of the self".
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If our moral beliefs are dictated by our culture or way of life, he argued, then it is senseless to think of ourselves as capable of discerning objective moral truths; what room is left for such facts to make an impact on our consciousness?
So much so that I'm not sure he's even close to capable of being objective about the company.
A computerised method that is capable of providing objective information about an image may assist radiologists in the classification of brain tumours.
All along you have tended towards a less serious assessment of the situation, and yet the whole has been, and continues to be, a roller coaster with no one capable of making objective assessment of the kind that would have been newsworthy.
But for the present purposes of discussion, conceptualism is the two-part thesis (C1) that all rational human conscious objective representational content is strictly determined by conceptual capacities alone, and (C2) that non-rational human or non-human animals are not capable of conscious objective representation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com