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Being technically savvy themselves, engineers love to enhance the capabilities of a product and give users more control and more options, particularly now that, thanks to digitization, lots of added features don't mean lots of added production costs.
But while there is always the possibility of creative representation of facts and figures, as technology becomes more sophisticated researchers are increasingly able to quantify objectively the true capabilities of a product, so that what you expect is what you should get.
It is possible to see these suites as the end of the road, as the culmination of a set of capabilities into a product category that will last for 30 or 40 years like ERP or CRM.
Data sheets are often the sole source of information about the capability and characteristics of a product.
Regulators require that marketing communications containing health claims must be supported by documentary evidence and 'must not mislead consumers by exaggerating the capability or performance of a product'.
This, then, is essentially akin to the capabilities of a SaaS product in the web space — a useful enhancement to the mobile app development space to be sure.
Overall, 60dB's goal is to combine the best of what people like about listening to the radio, in terms of the content, along with the personalization capabilities of a digital product.
This capability is a product of the technological breakthroughs in the area of image processing that has allowed for the development of a large number of digital imaging applications in all industries.
That's because such work involves complex analysis and decision making that exceed the capabilities of an embedded product like Argus.
Brown, however, expects Google and others to continue figuring out how to blend the apps, online content and video recording capability of the product into a shape and form that could be more commercially successful.
Web-based RP&M systems have been developed and employed to implement remote service and manufacturing for rapid prototyping, enhance the availability of RP&M facilities and improve the capability of rapid product development for a large number of small and medium sized enterprises.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com