Rather than relying on the traditional toolkit and capabilities, marketing departments are becoming huge consumers of data and technology.
"We put in our technology and other people put in their downstream capabilities, marketing savvy.
with capital markets, industry know-how, rollout capability, market and investor relations, senior JPMorgan leadership and stay with it — and you will be successful.
This is presumably caused by several variables: Leadership Capability, Market Orientation, Learning Orientation and Institution Performance is not maximized.
It was foundthat entrepreneurs' international experience and EBSs strengths in innovation capability and market capability are significantly and positively associated with the EBSs speed of foreign market entry.
The aim of this paperis to investigate the effect of entrepreneurs' international experience, innovation capability, and market capability on the internationalization speed of EBSs.
The purpose of this paper is to investigate the effect of entrepreneurs' international experience, innovation capability, and market capability on the internationalization speed of EBSs.
The internationalization speed of EBSs will be more promoted if the businesses intangibleresources such as innovation capability and market capability are superior.
Therefore, it can be said that where the most businesses emphasize only on the entrepreneurs' international experience in the international markets, intangible resources such as innovation capability and market capability can improve the internationalization speed of EBSs.
Overall, the results of this study provide worthwhile insights for understanding the business internalization theory by investigating the effects of entrepreneurs' international experience, innovation capability, and market capability on the speed of internationalization of EBSs.
