That is the risky (but arguably rather canny) message that David Cameron has sent to the pro-independence head of the Scottish devolved government in Edinburgh, Alex Salmond.
It is a canny message at a time when trust in the European Union and its institutions is dwindling across the 28-nation alliance, and it is telling that most of the gloating at the No vote came from Eurosceptics like Nigel Farage of Ukip and France's far-right leader, Marine le Pen.
A strategy will combine creativity in the production of the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertiser most wants to address.
As this election season finally comes to a close, we assess the key moments that helped De Blasio: some a triumph of consistent messaging and canny timing, but others a result of some serious good luck.
CodePink has also been very visible and canny about putting over its message in places like the White House and an NRA event.
But in an e-mail message on Wednesday, Mr. Canny said that events were "changing quickly" and that government financing remained a possibility.
Francis, who has proved a canny and skilled manager of the papal message during little more than a year as head of the church, opted for the unprecedented step of dual canonization.
See Lady Gaga's capitalized imperative: "Buy my new single 'Applause' and pre-order my album 'Artpop' here now!" The cannier blend self-promotion with a more intimate message, as does Twitter's most popular user, Justin Bieber: "#Believe is on iTunes and in stores worldwide!
The film is the most recent of several collaborations between Ms. von Trotta, the German feminist director, and Barbara Sukowa, the radiant actress who portrays Hildegard as a mixture of canny politician and fervent mystic who claims to receive messages directly from God.
Although the second act is weighed down by too many wholesome messages, the show, by Lin-Manuel Miranda, Tom Kitt, Amanda Green, and Jeff Whitty, has a canny grasp of the teen vernacular and a winking awareness of its own clichés.
Railing against rising tides, Gore emerges as a cannier performer and a more compelling subject than he was in 2006; a message that sounded critical then has become no less urgent with time.
