If it cannot connect with Americans, offer something for Americans of all backgrounds and get its technology and nominating system up to snuff it will, like the Whigs and other extinct political parties, go out of business.
As VR storytelling enters its second act, you will use it if the stories are easy to enter and offer something you cannot get any other way, but it must offer more than the wow factor.
While facing off against bigger scale brands, in order to succeed and remain credible, smaller design houses must offer something others cannot.
Edible ads would allow newspapers to offer something the internet cannot match.
But they can offer something the Knicks cannot: a tradition of success, a knack for acquiring and building around superstars, and a habit of staging parades in June.
Private information, by contrast, is gathered from personal contacts who can offer something unique that cannot be found in the public domain, such as the release date of a new product, unpublished software code, or knowledge about what a particular interviewer looks for in candidates.
"Doncaster is adapting to the challenges of online shopping and trying to offer something that digital retailers cannot," he said.
That's why Portas is adamant that high streets needs to offer something that supermarket aisles cannot.
But does a gold-standard nanny, he asked, offer something that an ordinary baby sitter cannot?
To be extraordinary, then, an apricot jam must offer something the fruit, out of hand, cannot.
