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"We had all sorts of ideas bubbling away," says Mindy Candy founder and CEO, Michael Acton Smith.
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Unreal, based in Boston, makes candy that the founders say has no artificial colors or flavors, preservatives, hydrogenated fats or genetically modified ingredients, with at least 25 percent less sugar than similar candy on the market and added protein and fiber.
"Americans wanted candy," said Gary Hirshberg, a founder and the "C.E.-Yo" of Stonyfield Farm, a yogurt company in Londonderry, N.H.
After a deft pivot by its founder Mind Candy is on track to earn roughly $12 million on expected sales of $100 million.
But those categories represented the fringes of the candy business, and the founders wanted to find a third area to develop.
"There's absolutely nothing anyone could say to get me to switch," said Dany Levy, founder of Daily Candy and a faithful Filofax keeper since high school.
The bridegroom's great-grandfather Henry Heide was the founder of the candy company bearing his name, which originated Jujubes and Jujyfruits.
Viddy has also attracted an all-star list of celebrity backers, including Twitter co-founder Biz Stone, Omniture founder Josh James, Skull Candy chairman Jeff Kearl, Roc Nation, Overbrook Entertainment, ShoeDazzle founder Brian Lee, professional skateboarder Rob Dyrdek, soccer star Gerard Pique, and Shakira.
She's founder of Weekend Candy – The Weekend Inspiration Blog.
Flora Pringle, founder of Cracked Candy, sits down for the third interview in our series.
"The various natural and artificial flavors are no different than that what's used in candy or baking," said Chris McOwen, founder of vape and e-liquid wholesaler Vapor Talk.
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