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The accusations of racism could prove embarrassing to Obama who has based his candidacy around a message of unity.
He intends to frame his presidential candidacy around his economic record in Texas, even while positioning himself as a leading voice among evangelical Christians.
The question remains whether Mr. Obama can define his candidacy around the economy, as other Democrats have done, and be seen as connecting with the struggles of Americans.
A self-described policy wonk with a degree from the Kennedy School of Government at Harvard, Mr. Ting has built his candidacy around Reset San Francisco, a social media platform for discussing government policy that has some 30,000 users.
Lousiana governor Bobby Jindal based the entire latter half of his failed presidential candidacy around insulting Trump for media attention, calling him a "shallow, unserious, substance-free, narcissistic egomaniac" and "a madman who must be stopped".
"I have found that there is a great deal of interest in my candidacy around the borough, and I'm taking a serious look at running for borough president," he said.
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As word of French's possible candidacy got around, it provoked a collective raspberry from the commentariat, the likes of which hasn't been heard since John McCain picked Sarah Palin as his running mate.
Her high-profile campaign helped inspire other independent candidacies around China, nearly all of which failed.
The two men also have sought to build their candidacies around images of reform, unconstrained by traditional political molds.
It remains an open question whether she can tap into the economic message that rival Republicans are building their candidacies around.
For better or worse, Mr. Gingrich's candidacy revolves around his personality, as evidenced by the disappointed reviews after a debate on Thursday in which his fires were uncharacteristically banked.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com