Meanwhile the cancellation rate, or orders canceled divided by gross sales orders, stood at a hefty 38%.
Airlines will also have to indicate the cancellation rate for any flight canceled more than 5 percent of the time.
Airlines will also have to note the cancellation rate for any flight canceled more than 5 percent of the time.
Netflix expected some of its 25 million subscribers to cancel in the wake of the price change, but the cancellation rate exceeded expectations.
Q Has the cancellation rate improved?
"The cancellation rate is really big," said Dave Seiders, chief economist of the association.
A French tour operator, Mumtaz Teker of Pacha Tours, said he expected a cancellation rate of about 15percentt.
Since the beginning of the month, the cancellation rate has averaged 2 percent, more than twice the usual rate.
The cancellation rate for Toll's homes in the quarter fell to the lowest level since the beginning of the economic contraction.
It pointed to "an unusually high cancellation rate" of 68percentt, which it attributed to the tight mortgage market in August and September.
The company posted a 42percentt increase in new sales contracts and had a healthy cancellation rate of just 7percentt.
