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I think it's also a group that is very marginalised in our society, their voices can often be lost.
This type of marketing however is a very tricky business when it comes to brand image as messages can often be lost or damaged when trying to achieve the viral qualities (often humour) of the advert.
According to a 2010 study by Dr Sammy Rashid and Professor Greg Brooks for the University of Sheffield, although literacy is a key focus in primary schools, the emphasis can often be lost at secondary level.
There are pockets of hardcore fans at every ground but the number is not so large and they can often be lost in a big stadium, so it's not as intimidating for home teams as it can be for an underperforming side in Europe.
The very honest reasons behind workers striking can often be lost in a mush of strongly-worded official statements and scare headlines.
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And unfortunately, constructive discussions about race can be – and often are – lost in the melee that surrounds inflammatory remarks such as his.
A second lesson is that trying to hold up a company with legal rights when its finances don't make sense can often be a losing position.
What's lost can often be regained; the physical is less permanent than the spiritual.
Losing one's wheels can often be equated to losing one's freedom.
In this same way, we also found that some attributes were much harder to build than others, kind of how the last 10 pounds can often be the hardest to lose.
As Old Father Time creeps up on him, the abuse he receives on social media when his team loses can often be sickening.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com