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"It's frightening, but it can be appealing too," Mr. Hovda said.
"They are marketing this liquid nicotine in candy and fruit flavors, so they can be appealing to young people.
Even if scale doesn't completely solve the problem, two or three years of earnings helped by merger-related savings can be appealing.
SANTIAGO — Chile, especially its capital, Santiago, can be appealing to anyone who values clean streets, efficient public transportation and honorable law enforcement.
This helped the brand develop a different kind of image — one with the outdoors and adventure — which can be appealing to millennials.
For travelers and the space-conscious, the ability to carry several novels in a device that can be smaller than a single paperback can be appealing.
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Remote work can also be appealing to some employers because it can actually increase employee engagement and productivity, Neves said.
They can also be appealing to rural regions such as central Appalachia.
To see why this strategy might be appealing, we can consider an analogy with perception.
"It's fairly common that differences can initially be appealing, but they're not so cute after two years.
Wet foods can be more appealing to toy breeds, but the sticky canned or pouched food does stick to teeth and encourage plaque formation.
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