He said political parties had started using alternative social networks to reach out to voters, with Labour's use of Instagram being noteworthy for its reflection of "grassroots" campaigning - a strategy employed by Barack Obama in his 2012 campaign.
Since Election Day, it has continued with the daily patter of attacks on Mr. Obama that it offered throughout the general election campaign, a strategy pushed by the national chairman, Mike Duncan, but one that clearly does not have universal support.
Mr Brown has a campaign team, a strategy and scores of enthusiastic backers, but nothing as inconvenient as an opponent.
The son, who ran his father's campaign, devised a strategy to have the Legislature make him governor.
Together, these tenets helped reveal the broader strategy of each campaign - a strategy that focused more on the weaknesses of the opponent rather than the strengths of the candidate.
Her campaign has a strategy to expand that success in 2016, she says, with a stronger focus on digital organizing and social media.
In 2002, the Surviving Sepsis Campaign defined a strategy that aimed to reduce the high mortality due to sepsis.
Reagan's campaign relied on a strategy crafted by campaign manager John Sears of winning a few primaries early to damage the inevitability of Ford's likely nomination.
A campaigning strategy that priorities a fantasy future over a marginally ameliorated present can be a dangerously heady intoxicant.
Prime minister Cameron hired Jim Messina, Obama's 2012 campaign manager, as a campaign strategy adviser while longtime Obama strategist David Axelrod signed on to guide Miliband's campaign.
In so doing, the ad campaign seizes upon a strategy Democrats have long seen as politically advantageous.
