But beneath the image of a campaign wise man is a more complex picture of a veteran consultant who has pursued parallel careers as a lobbyist, political adviser and global dealmaker.
As part of the campaign, WISE collected 25 letters of commitment from high-level men in the education, government and the private sector, promising to work towards providing women with access to education and leadership positions.
"John wrote letters and postcards all of his life; to his friends, family, strangers, newspapers, organisations, lawyers and the laundry – most of which were funny, informative, campaigning, wise, mad, poetic, anguished and sometimes heartbreaking".
This is an excellent time of the year, campaign-wise.
(Campaign-wise, it resembles the Iowa caucuses. Voters expect to have met the candidates personally. Sometimes they seem to expect the candidates to invite them home for dinner).
"The biggest thing he has done campaign-wise is message discipline: focusing relentlessly on one thing and driving it home," said Alex Castellanos, a senior adviser to the presidential campaign of Mitt Romney, the former Massachusetts governor.
"Even with the coaching, the running of the club and so on, the big thing is to create an environment where women take on key roles, feel comfortable having a voice and having a say in how the club is run, and what we are going to do campaign-wise".
According to statistics from HESA, computer science has the fewest amount of undergraduate female students with only 18% with only 13% of people working in Stem occupations, according to campaign group Wise.
Is SwipeGood's campaign a wise use of $150,000?
Obama and his campaign are wise to start engaging constituents and citizens personally.
The Clinton campaign is wise to take vice presidential nominee Tim Kaine's approach.
