The campaign, which will include digital banner ads on sites like Refinery29 and in-store marketing materials, is geared toward consumers 24 to 45 years old.
Ms Clague described the campaign, which will include more normal national print and billboard advertising, as a "celebration" of women's legs.
It will form part of a wider campaign, which will include posters, press and billboard ads, under the banner "We're the Superhumans".
Live better" — appears in most of the holiday campaign, which will include television, magazines, newspaper circulars, ads on Web sites and signs in stores.
The campaign, which will include commercials, print and online ads, direct marketing and a presence in social media, seeks to elevate itself beyond peddling products by introducing a theme, "Priority: you," that evokes the unofficial Postal Service "Neither... nor" creed.
Evan Feinberg, the president of Generation Opportunity, said in an interview that the group would spend "close to three-quarters of a million dollars" on the campaign, which will include not just online videos but also events at college football games, music festivals and other gatherings that tend to draw young adults.
The group launched a "Make Snyder Testify" campaign Friday, which will include press events and a Twitter campaign under the hashtag #MakeSnyderTestify.
Mr Courtney said the union would be seeking the support of parents for its action campaign - which will include non-strike actions such as demonstrations and rallies.
Next week, the alliance plans to launch a multi-pronged campaign against Alito, which will include television ads and a wide range of grass-roots events.
"We're thrilled with the ads we shot with her in November and we can't wait to launch our winter campaign later this month, which will include Jessica".
He is one of five employees of the laboratories in the campaign's initial phase, which will include the first Hewlett-Packard sponsorship of the Academy Awards broadcast on ABC.
