The Chacin-Mercado campaign was selected, she added, because it was "sexy, but in the same way we do sexy: tongue-in-cheek and funny, not offensive".
The FHM print campaign was selected after a competition that pitted ideas from the magazine's ad sales department against those submitted by their counterparts at several other monthly men's magazines.
This particular campaign was selected because it was meant to promote hockey products yet appeared to include messages that could have inadvertently promoted smoking.
The campaigns were selected based on their desire to develop new audiences, corporate partnerships, ways of working, or raise the profile of the organisation.
The campaigns were selected by the worldwide creative director board of Saatchi & Saatchi, says Gerry Graf, chief creative officer for the New York office, which was enlisted in the project by Mr. Roberts after Ms. Hastreiter asked him to participate.
The countries with anti-BZD campaigns were selected after reviewing their respective Ministry of Health, national public health, HTA agency, and regional health authorities' websites.
In part because of their connections to the Brown administration, ties that were forged during the 1997 campaign, the three were selected to join a team of industry professionals competing for a $100 million contract to build the Northeast Water Purification Project.
Prior to the sampling campaign, samples collection sites were selected on the 1 50,000 topographic map of Yaounde (sheet 4a NA – 32 – XXIV; source: National Institute of Cartography of Cameroon).
To find models that represented the elusive notion of beauty, the company held a blind casting call for women ages 20 to 60. Representatives from Bare Escentuals did not see the women who applied until they were selected for the campaign.
