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The Marc New York fall campaign was inspired by the trilogy "Fifty Shades of Grey".
"This season's Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign".
The campaign was inspired, officials said, in part by the spate of school shootings around the nation in recent months.
The campaign was inspired by an insight that "the holidays bring out the best, and the worst, in people," Mr. Pacheco said.
The idea for a billboard campaign was inspired, fittingly, by an earlier retention effort led by the Kings' owners, the brothers Joe and Gavin Maloof.
According to Dr. Koplewicz, the campaign was inspired by filmed conversations of parents and children talking about life with a psychiatric disorder.
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The look of the campaign is inspired by the work of four pop artists: Miles Donovan, I Love Dust, Kari Moden and Steve Wilson.
The campaign is inspired by the bold graphic designs and propaganda spirit of Constructivist art — although it is intended to be tongue-in-cheek.
The encouraging and motivating comments that are part of the campaign are inspired by Toni Minichiello, the coach of one of the athletes in the campaign, Jessica Ennis, who is a British track and field athlete.
The "Obey Thoven" theme and the look of the campaign were inspired, Mr. Shur said, by his preference for "visual ideas" and "the power of the single image," thus taking "the language barrier out of the way".
SF's campaign is inspired by the national "Why Tuesday?" movement, an organization founded in 2005 that seeks to increase voter turnout and participation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com