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Numerical results are validated by means of an experimental campaign, testing both the original and the optimized geometry in terms of cavitation extent and radiated noise.
Using existing customer data, MGM launched a multivariate campaign, testing different offer packages (a room discount versus a coupon to play slot machines), travel windows, brand messages, email frequency, and more.
Now we are engaged in an appallingly uncivil campaign, testing whether that nation, or any nation so conceived and so dedicated, can long endure.
Analyses employed Analysis of Variance with follow-up Bonferroni t-tests (message pre-testing), logistic regression of stair ascent and descent (campaign testing), and Bonferroni t-tests and multiple regression (follow-up questionnaire).
The growth of exchanges has a clear benefit to advertisers, allowing them to test multiple ads quickly with specific groups, potentially minimizing expensive campaign testing and focus-group work.
Unfortunately, this change also means there are fewer insights to draw from in campaign testing that allow you to learn about and understand your client better.
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Rick Hamann, the group creative director at Xi Chicago, said the campaign tested well with the intended audience.
More broadly, that campaign tests the effort to raise work standards in a world of cheap and mobile labor.
During the same cycle, the campaign tested how she and other surrogates were received by audiences.
The campaign tested in nine markets last summer and it is going to expand to two dozen this fall.
A 15-month national campaign tested over 13 million adults by June 2011 [6].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com