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But by and large, prior to this cycle, the presidential campaign retained a properly presidential tone, if one can use the term "proper" anymore.
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The polls released Thursday evening suggest that Mr. Obama's campaign retains some of the earlier strength in both states.
The new campaign retains most of those ingredients but is softened by featuring women, not necessarily their faces, in real-life leisurely poses.
The new campaign retains the theme as it seeks to portray a "seamless world" in which mobility is the most important element.
Courtney Lawes, despite a knee injury restricting him to the final 14 minutes of England's campaign, retains his supporters, but his absence allowed Joe Launchbury an opening.
Last month, Mr. Ferrer's campaign committee retained a software company whose Internet fund-raising helped Howard Dean in his campaign for the Democratic presidential nomination.
The campaign has retained contributions Mr. Fabian solicited on its behalf.
"Because the campaign had retained that consistent look for nearly a decade," Ms. Ridgway-Cross said, it never gave men who buy clothes from other stores a reason to reassess their decision not to shop at Men's Wearhouse.
Seeking to learn how to press the right partisan buttons, the Giuliani Senate campaign has retained Richard A. Viguerie, who is considered a mastermind of conservative direct-mail solicitations and has turned demonizing the Clintons into a standard appeal.
And even though he would begin to slip in the closing weeks of the campaign, he retained just enough of the edge given him by that first debate to win the election.
The Romney campaign has retained Mr. Kagan as a foreign-policy adviser, and according to news reports, President Obama has read and been influenced by a recent Kagan essay in The New Republic, which addresses "the myth of American decline" and underscores the importance of the United States' maintaining its "global responsibilities".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com