And while the committee is including television as part of its campaign, it is also trying to reach younger viewers through social media, user-generated content and other digital offerings.
All of which promises to make the upcoming contest the first since 1952 without an incumbent president or vice president on the ballot one of the most fascinating of recent times, not least because while technology is forging a new type of campaign, it is also incubating a new type of candidate.
As the mothers have learned through the campaign, it is also an opportunity to talk and play with their babies.
That's the idea behind CI's recent Nature Is Speaking campaign; it's also the concept that EARTH A New Wild tries to bring to life through the stunning power of visuals.
While the debate started off with some of the most slashing exchanges of the campaign, it was also marked by light moments, like when Dennis J. Kucinich was asked why he was the only one on the stage who voted against the USA Patriot Act.
While cynics might take the compassion talk as just lip service like the company's big apology ad campaign, it's also the reason some tech talent has stayed at or joined Uber.
As we learned in the 2012 election campaign, it's also embedded in the minds and mouths of our politicians.
According to Walmart, its two-year program of listening in on the Moms produced "more than just an ad campaign; it's also a strategic framework for the company, a whole new way of thinking for Walmart, showing how a deep connection to a mom's world can ultimately transform a company".
See: here, here, here, here, here, here, here, here, here, here, here, and here as but a few examples from a pool of the many ways the media has undermined and undercut his campaign (it's also worth reading a bit about how the media manufactures consent).
If the 2000 election is the one in which the Internet meets traditional campaigning, it is also one in which politicians are sorting out whether this grass-roots cyberactivism is a friend or foe.
And while that looks like a tighter angle to approach the problem of malicious and politically divisive disinformation campaigns, it's also clear that a state like Russia has not stopped spreading fake news just because a particular target country's election is over.
