It is important the HMIC has recognised that the use of undercover tactics in the context of protest and campaigns is small by comparison with areas such as organised crime".
The salvos fired by the campaign are small-scale but they come at a time when there has been considerable momentum for reform within global drugs policy circles.
Meanwhile, most multinational companies follow the rule of thumb of spending 6% of revenue on advertising, but since revenue in China remains relatively small and most goods are inexpensive, most ad campaigns are small, too.
And institutional marketing is also more important for smaller groups since they tend to be less well known, their programmatic marketing campaigns are smaller, and their projects tend to be of smaller scale.
Political strategists have criticized the Clinton campaign, saying it is small bore and has lacked the inspiration of Mr. Obama's message.
The media spending for the campaign, at $10,865, is small by the standards of most marketers but a serious commitment for a religious institution that strives, as the ads note, for a balanced budget.
"His campaign is about smaller and smaller things and our campaign is about bigger and bigger crowds," Mr. Romney said at an outdoor rally on the campus of Shawnee State University.
To argue, as he now does, that President Obama's campaign is becoming "smaller and smaller" in its ambitions and focus, his vision and rhetoric needs to become bigger and bigger.
The so-called coalition waging the bombing campaign is too small, too Sunni and too western.
The media gasp about "a £7m ad push" but look closer – bought media space for this campaign is relatively small.
