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By analyzing 42 years of award-winning campaigns, the research found notable trends in relation to the research practices, goal and objective planning, strategy design and implementation, campaign evaluation, and on-going efforts to cultivate relationships with stakeholders.
Few African developing countries, except Kenya, have any sophisticated methods for campaign evaluation.
Results from the national bowel campaign evaluation suggest that the campaign was seen as relevant across the socioeconomic spectrum.
This post campaign evaluation survey for yellow fever vaccination coverage was conducted between the 6th and 12th of May 2011.
Advertising campaign evaluation is not very easy at the best of times.
Although the entire CAMI scale was not used for the campaign evaluation, the 3 items chosen come from the social restrictiveness and authoritarianism subscales.
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This article also discusses weighting and imputation, alternative analyses used to assess the adequacy of the propensity methods, and the challenges involved in media campaign evaluations.
The study also identified priorities for future awareness campaign evaluations, which are described below.
Mass campaign evaluations should be done immediately or shortly after response activities in order to estimate vaccination coverage more accurately.
Future cost-effectiveness studies would benefit from campaign evaluations reporting as follows: data completeness, duration of impact, impact on emergency presentations, and comparison with non-intervention regions.
Research and Studies: To strengthen the evidenced-based communications strategy and to initiate a studies and research framework for avian influenza, UNICEF conducted a number of research and studies including a Meta-Evaluation of IEC Studies, Campaign Evaluations and a Training Needs Assessment.
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